POLYMARQ
Is two distinct apps: one for clients and another for technical/engineering professionals. The client app integrates AI to simplify hiring processes, allowing users to create job postings and efficiently match with suitable candidates. Professionals can use their app to create profiles, showcase skills, and offer services. However, the shop feature in the professional app is solely for purchasing tools needed for their work, ensuring efficient transactions in the technical and engineering fields. Both apps ensure seamless communication, secure payments, and user-friendly interfaces, providing a comprehensive solution for efficient hiring and seamless transactions.
Lagos Stat, Nigeria
2021
Low Cost AI-IoT
NGN 6 billion (2023)
12+
Senior Product Manger
Product Designer
UX/UI Designer
Responsibilities
I was hired to help clearly understand the current process and help innovate, frame design the digital solution's requirements and UX improvements for Polymarq’s two (2) platform.
Challenge
Clients face challenges in finding technicians due to the lack of a reliable and efficient way to connect with qualified professionals. Traditional methods involve extensive research, multiple phone calls, and uncertainty about qualifications and reliability, leading to potential frustration, delays, and anxiety.
Goal
Improve how clients effortlessly find technicians for their specific needs without extensive research or numerous phone calls. Information on technician profiles, reviews, and rates empowers clients to make informed decisions based on their preferences and budget. The platform should streamline the process of locating and booking technicians, thereby relieving clients of burdensome coordination efforts.
MARKET SIZE AND POTENTIAL
Home Services Industry: The home services industry is expansive and continually growing, representing a significant market for connecting clients with technicians.
DIY and Home Improvement Enthusiasts: The rising trend of DIY projects and home improvements contributes to a growing market of individuals seeking both services and tools.
TARGET USER
Clients Seeking Services.
Homeowners: Individuals needing various technical services for their homes, such as plumbing, electrical work, etc.
Small Business Owners: Entrepreneurs requiring technical support for their small businesses, including IT services, maintenance, and repairs.
Office Managers: Professionals responsible for maintaining office spaces, requiring services like equipment repairs, installations, and maintenance.
Renters: Individuals renting properties who need assistance with repairs or maintenance tasks.
Technicians and Service Providers.
Technicians and Service Providers.
Skilled Professionals: Technicians with expertise in various fields such as plumbing, electrical work, appliance repair, carpentry, and more.
Contractors: Independent contractors offering specialized services like remodeling, painting, roofing, and construction.
IT Specialists: Professionals providing IT support, network setup, troubleshooting, and technology-related assistance.
Service Companies: Businesses offering comprehensive services like home security installation, pest control, landscaping, and cleaning.
COMPARISON COMPETITIVE
Given the absence of direct competitors, our competitive analysis drew insights from both traditional methods and our app. This comprehensive approach ensured that we gathered valuable information to inform the design of our platform.
INITIAL CONCEPT
Based on feedback from user interviews and surveys, we identified several challenges faced by both clients and technicians/engineers when connecting through traditional methods. Some key points included:
Multiple phone calls, inquiries, and coordination efforts are involved in identifying potential candidates, contacting them individually, and assessing availability and suitability.
Clients face difficulties in locating individuals with specialized skills or niche expertise, which can impede the hiring process and project completion.
The lack of transparent information regarding industry rates and pricing standards makes it challenging for clients to gauge appropriate compensation, leading to potential overpayment or underpayment.
THE APROCH
We dedicated time to understanding our audience, focusing on individuals who frequently require the services of technicians or engineers. We identified their pain points and potential improvements in how they connect or find an engineer or technician.
Problem
Clients face challenges in finding technicians due to the lack of a reliable and efficient way to connect with qualified professionals. Traditional methods involve extensive research, multiple phone calls, and uncertainty about qualifications and reliability, leading to potential frustration, delays, and anxiety.
Goal
The goal is to improve how clients effortlessly find technicians for their specific needs without extensive research or numerous phone calls. Information on technician profiles, reviews, and rates empowers clients to make informed decisions based on their preferences and budget. The platform should streamline the process of locating and booking technicians, thereby relieving clients of burdensome coordination efforts.
IDEATION ( Designing )
We set aside a one-month sprint to brainstorm, research, and create solutions focused on our core goal. We meticulously transferred all of our innovative ideas onto a canvas, allowing us to construct a comprehensive architectural flow and visualize the potential of our ideas.
AI Mode
Recognizing that some users may have writing disabilities, we designed a special AI mode to assist these users, ensuring inclusivity and accessibility in the sign-up and login process.
The flows
Not allowed to expose the vision content 😢
We deconstructed the app into a sitemap to visually illustrate Polymarq's navigational structure and information architecture. This shows the actions and content for each page of both Apps
Payment Brainstorming
After determining how each screen should be interconnected, we initiated a comprehensive brainstorming session with key stakeholders. The objective of this session was to generate innovative ideas for optimizing the payment process between clients and engineers. Our aim was to enhance overall efficiency and effectiveness, thereby increasing product revenue once launched in the market.
FINAL IMPLEMENTATION
We translated our brainstorming ideas into practical designs and implemented them into the platform. The final product provides an inclusive, user-friendly interface with a streamlined payment process, ensuring a seamless connection between clients and technicians/engineers. This approach not only meets user needs but also enhances product revenue and market success.
Here some Interface touch.
“ Working with Alfa on our dual-app ecosystem was an exceptional experience. As a solo designer, he fully owned the UX and UI for both the client app and the professional/engineering app, delivering a level of clarity and polish far beyond what we expected for an MVP.
He quickly understood the complexity of our product AI-powered hiring workflows, professional profiles, skill matching, secure payments, and even a specialized shop for technical tools and translated everything into intuitive, clean, and scalable user experiences.
What impressed us most was Alfa’s ability to simplify complexity. He connected with our vision immediately, communicated closely with our product and engineering teams, and consistently offered thoughtful improvements that made the overall experience significantly better.
Thanks to his work, we were able to launch a strong MVP that clearly demonstrates the value of our platform. I would highly recommend Alfa to any founder looking for a designer who can think deeply, execute fast, and deliver with excellence."
Head Of Operations | Polymarq
Conclusion
The modernization of the subscription management platform successfully addressed the core usability issues and improved the overall user experience. By focusing on simplifying the interface and optimizing workflows, we were able to create a more efficient and enjoyable platform for users. The significant improvements in user engagement, satisfaction, and subscription rates underscore the importance of user-centric design in achieving business success.